“Strengthening your Corporate Identity”


The corporate image of an organization conveys its mission, professionalism, proficiency of employees and its roles in the social/political landscape or marketing environment. It reflects the organization’s commitment to its employees, customers, competitors, partners and the general public. Corporate Image Management is an effective way to sustain and strengthen your corporate branding, project an image that is appropriate, consistent and reflects the company’s values.

How are your employees’ demeanours projecting your Company? Your employees are front line ambassadors that represent your company’s image. Do your senior executives, young professionals, or new employees understand the power of Image? Do you want your executives to maximize their potential? The key to building a successful business starts with investing in your most valuable asset – your employees. With proper grooming, corporate wardrobing, behaviour, corporate etiquette and communications skills, you can be confident that your employees will promote and validate your company.


We at Identity offer Corporate Image Consulting Services for new and established companies to –

  • Improve and enhance your employee image
  • Increase inter-personal relationship between employees and clients
  • Enhance team work and synergy
  • Achieve higher productivity
  • Set benchmarks in customer delight
  • Assure feel good factor for all stake holders
  • Project matchless professionalism
  • Enhance employee confidence and competence
  • Develop customer pride in associating with you.


How we do it:


Corporate Training Programs


Identity offers group training and workshops, ranging from few hours to few days, as required, to bring out the best from your employees. The programs can be customized to suit your need based on a Training Need Analysis (TNA). The participants would benefit from the knowledge of a wide range of topics related to

  • The Power of Personal Appearance,
  • Corporate Grooming,
  • Power Dressing,
  • Corporate and General Etiquette
  • Dining Etiquette
  • Interpersonal Relations
  • Verbal and Vocal Communication
  • Appropriate Body Language
  • Team Building
  • Host of Other Soft Skills Based Training


We will be happy to customize a program to suit the peculiar needs of your organization.


Alternatively, you can choose from any of our Identity Signature programs for the workspace environment. Some of them are mentioned below:


    • Basics of Image Management



This module gives an insight into the concept of image management and ensures total involvement in the program to make it highly participatory. It also makes the participants realise the need for managing their image in order to do their job in a much more effective manner. The 4 As of image: Appropriate, Authentic, Attractive and Affordable are explained as a concept.

Participants will learn how to always make winning first impression, and what are the Elements of Image that need to be taken care of, for the same.


  • Corporate Grooming – Women



Corporate dressing helps to create an appropriate professional image, which is important to make positive impressions and gain respect at the workplace. It also emphasizes the importance to dress as per the work culture and organization expectations. Remember, your employees image represents the company image!

This program experiential and demonstrative workshop is designed to up the grooming quotient of the women in the workforce. It gives a glimpse into how they can manage their corporate image, for improved confidence and work opportunities.

It covers the basics of Image and Appearance Management. The various do’s and don’ts regarding corporate presence are discussed. This workshop covers a hands-on demo of basic Day Make-up and DIY Hairdos for the workplace. All in all, a fun workshop with great learnings!


  • Corporate Grooming – Men



Corporate dressing helps to create an appropriate professional image, which is important to make positive impressions and gain respect at the workplace. It also emphasizes the importance to dress as per the work culture and organization expectations. Remember, your employees image represents the company image!

This program experiential and demonstrative workshop is designed to up the grooming quotient of the men in the workforce. It gives a glimpse into how they can manage their corporate image, for improved confidence and work opportunities.

It covers the basics of Image and Appearance Management. The various do’s and don’ts regarding corporate presence are discussed. All in all, a fun workshop with great learnings!


  • Executive Personal Branding



This program is designed to enhance the executive presence of leaders and potential leaders in the organization. Executive presence is a person’s ability at the workplace to inspire confidence. This program equips the participants with Personal Branding knowledge and enhanced Interpersonal skills for the same.


The various aspects covered are:

Executive Presence for Leaders

  • Personal Branding for Executives
  • Image Management Elements
  • Power Dressing
  • Body Language of a Leader
  • Professional Etiquette / Professionalism

Enhanced Interpersonal Skills

  • Improved Relationships through Transaction Analysis
  • Communicate with Power

The program also includes an impactful Team Building Activity with debriefing!


  • Power of Personal Appearance and Demeanor



“You cannot climb the ladder of success dressed in the costume of failure” Zig Ziglar

A great personal appearance and demeanor makes you likable and confident as a person. Making your presence credible can also open doors to many opportunities.

In order to be successful in any field, the major factors are getting a chance to perform and your ability to perform. An important way of getting that chance is by making the right impressions.

In this module, the participants learn about the strategies of appropriate communication through their clothing, to make the needed winning impressions. Understand the Image Impact and make best use of the Power of Personal Appearance and Demeanor.

A great demeanor cannot be complete without the subtle but impactful communicators like non verbal language and etiquette. Hence, these aspects are also covered briefly in the module.


  • Power Dressing



Dress for the position you thrive for! They say it rightly, as power dressing has a major impact on your career.


Power dressing as a term was used in the 80s as a trend adopted by women wearing “borrowed from the men” look ; using padded shoulders, strong looking suits. This term has evolved a lot since then.


Power dressing is the unique style of an individual that shows their position and authority in business or at work place. It is the Power of your Clothes to communicate the message that you want, for a particular role, goal or occasion.


So what is the importance of Power Dressing?

Your dressing first has an impact on yourself (on our mind), it makes you feel confident and at ease with the situation; then the impact it felt on others.

In this program, participants will learn to make the right communication through clothes in the business / corporate environment. Details of clothing strategies for Power Dressing are covered here. As an outcome, participants are sure to be more confident in choosing the appropriate clothing and accessories for their specific professional needs.


  • Corporate / Business Etiquette



Success in any industry relies on relationships, whether with co-workers, clients, suppliers, or investors. When you’re well-mannered and considerate in dealing with others, you create engaging, productive, and long term business relationships. As such, it is important to learn, not just the technical side of a business, but how to conduct one’s self in the company of others.

This is where business etiquette comes in. This workshop will introduce participants to business etiquette, as well as provide guidelines for the practice of business etiquette across different situations.


Participants will be able to portray the right corporate image of a company by displaying immaculate etiquette at business or professional situations. General business etiquette, protocol of introductions, business card exchange, shaking hands, netiquette, etiquette for meetings & seminars and business luncheon etiquette are some skills learnt in this module.


  • Dining Etiquette



People are judged by the way they eat. Earlier this saying was confined only to the elite, however eating out and socialising are important threads in the social and business fabric, and you learn to project the right image with appropriate and impressive dining table manners.


Clients learn more about seating, table setting, napkin usage, table manners, serving food, passing food, types of menu, etc. We also cover tipping & toasting, buffet manners, eating with hands, wine and food pairing. Table set-up demo, handling cutlery are some of the things learnt in this module. This module includes a hands-on, practical, fine dining experience!


  • Ace Your Look

    • Dressing as per Body Shape
    •  Accessorizing as per Face Shape




If adding that SPARKLE to the looks of your team/employees is on mind, this is the module for you! An ideal module to add Style, Spark and a Dash of Confidence to their looks! This makes for a credible, confident and attractive image!


This session comprises a Body Shape and Face Shape Analysis. You can learn the art of selecting dressing styles to flatter your body shape and accessorizing as per your face shape.


You will learn to co-ordinate and harmonize fashion elements; and create stylish new looks. The knowledge imparted here will empower you to reinforce your best features and counter your figure/shape variations, to project an Attractive Image.


Like the icing on a cake, Accessories bring alive any simple attire. Yes, they do have the power to make or break an outfit.  Learn the Art and create ravishing looks each day!!

Accessories should be selected with their purpose and power in mind. Take a moment to think about what each item contributes to the image you want to project.


For example, the choice of accessories can make two identical suits look totally different on different women.


“What to wear with what is an age-old dilemma”….

It’s easy to ruin an otherwise great outfit by choosing the wrong accessories. However, on the flip side, it’s easy to make an ordinary outfit look great with the right accessories.

If you don’t know what to do when it comes to accessorizing the good news is it’s easy to learn a few guidelines to complete your outfit and make it more stylish.


  • Belle Allure – Grooming & Make-Up Workshop for Women



Belle Allure is a one-of –a kind workshop for the woman of today. We cannot stress enough the need to be presentable in any work situation. This workshop aims to solve all such queries of the women in today’s workforce, so that they can always be presentable and communicate the appropriate message at work.

Make – up is Self confidence applied directly to the face. It is thus, a tool that can be used by the women workforce to empower themselves.

Some subtle make-up at work is considered good etiquette. It also attests one’s sense of hardwork and dedication.

This workshop aims to equip the women participants with the skills of Make-up and grooming, which can be directly applied to the work environment.

The key takeaways for this workshop are:

  • Introduction to makeup tools and products
  • Skin, Hair and Nail Care
  • Make –up on the Go
  • Day / Workwear Make-up
  • Evening Make-up (Optional)
  • Quick and Easy Everyday Hairstyles


  • Professional Image Training (for frontline employees)



Desired Traits of a Professional:


For a professional, following are the desired traits along with the hard skills.

  • Able to Create Positive, Winning First Impressions
  • Confident, Dependable, Pleasant Demeanour
  • Professionally Dressed and Well Groomed
  • Assertive Communicator
  • Appropriate Body Language
  • Good and Impressive Business Etiquette


This training program for is designed so as to help imbibe the above necessary traits in the participants.


This comprehensive training covers

  • First Impressions
  • Power Dressing
  • Corporate Grooming
  • Communicate Right
    • Styles and Verbal/Vocal Skills
  • Conversational Skills
  • Art of Small Talk
  • Appropriate Body Language
  • Business Etiquette
  • Personal Action Planning


  • Strength through Unity; Unity through Faith – Strengthen Bonds in Teams



It is important to avoid high stress situations, lack of harmony or trust within the system, in any organization.

Such a scenario calls for a need for boosting employee morale, strengthening the interpersonal relationships and developing team spirit and the quality of communications.


Managing teams is becoming increasingly challenging also with the rising diversity of our workforce. While diverse teams collectively present a greater wealth of experience and ideas, they often have a greater variety of communication styles, motivations, working approaches and norms, making for more complexity in team management.

The main objectives of our program are, to:

  • Increase understanding of individual team spirit and team dynamics
  • Improve morale to achieve corporate priorities
  • Develop communication skills with a focus on difficult discussions, negotiations and team collaboration
  • Managing stress with changing expectations and priorities
  • Strengthening the bonds within the participants. Provide an opportunity for participants to develop meaningful relationships with one another.
  • Create a high level of engagement and interaction among participants
  • Promote the value and benefits of teamwork and cooperation among participants
  • Develops better team synergy
  • Conduct a variety of experiential activities that foster a sense of teamwork and collaboration among participants.
  • Conduct informative/educative workshops to address certain important aspects of team building, interpersonal relationships and stress management.



Many of our team building activities will be based on the above illustration. Other skillsets which are incorporated in the program are Interpersonal Skills or Transactional Analysis, and Stress Management.


  • Public Speaking and Presentation Skills



Learn about the nuances of making crisp, impactful presentation with this module.

Learn the nuances of making and delivering a polished, professional speech/talk. Content preparation to delivery techniques can be learnt here.

You will be able to:

  • Identify the audience
  • Create a basic outline
  • Organize ideas
  • Find the right words
  • Prepare all the details
  • Overcome nervousness
  • Have a confident and appropriate Body Language
  • Deliver a polished, professional speech
  • Communicate with Power
  • Handle questions and comments effectively

This module helps you refine your influencing skills and leadership abilities in addition to critical thinking and communication effectiveness.

Plan, Practice and Deliver with Panache!!



Stress Management



Stress = Pressure > Resource.

With increasing stress levels in today’s scenario, it helps to have a wellness program for the employees including leaders and managers; to boost their morale.


We help participants understand the different types and Symptoms of Stress. The effects of stress on our well being and work is discussed.


We will work on the ABC Strategy (Awareness, Balance and Control) and chart a few stress management techniques.


This session is bound to bring about a positive change in the mindset of the participants.



Smart Time Management



Effective time management is essential for professional success in any industry. It helps people to prioritize their work tasks and increase productivity manyfold.

SMART Time Management. Stephen Covey’s 4 Waves/4 Quadrants


Corporate Retainer


A company can retain us and periodically utilise our services through sporadic workshops and ongoing follow up coaching.

As a retainer, we conduct random quality checks to maintain consistency in standards of the employees for their visual appearance and inter-office etiquette.


Corporate Sponsored Individual Image Coaching Program


Businesses can sponsor their high potential leaders and emerging professionals for a comprehensive one-on-one Image Coaching Program to boost the professional growth of the individual, making a smooth transition to the next level.

After a detailed analysis of the emerging leader, a comprehensive program can be customized to suit the requirements in training / coaching.

The candidate can be coached in Executive Presence and building a Personal Brand, along with other essential people skills, as required


Corporate Brand Identity


A good corporate image is an asset – it translates into revenue at the counter and higher valuation.

Your company’s identity is what you want to convey about yourself, your business, your product, your work ethic, and your professionalism combined with the strategy you’ve developed to reach your target audience. It’s so important because your image instantly tells all your customers and vendors what kind of company you’re running. If your image is excellent, it will make your company stand out from its competitors.

We at Identity, provide solutions on developing/enhancing your Corporate Brand Image. This would include working with you on:

  • Employee training at various levels
  • Company dress code policy
  • Implementing a grooming policy
  • Company Identity in terms of logo, stationery, website, social media etc.
  • Front Office Look
  • Participating in recruitment drives